Specialized and flexible golf insurance

Golfplan logo

Scope of work

  • UX / UI
  • Wireframing and protyping
  • Architecture proposal
  • Backend
  • Frontend
  • Mobile app


500 000

1 000 000 CZK

Time spent

1500 hours

Project introduction

GolfPlan is a specialized product aimed at golfers that protects them in case of damage of property, injury or personal liability as well as against theft, loss or damage of your golf equipment. GolfPlan is among the leading companies in its field both in the Czech Republic and Europe.

We were invited to redesign and refactor the online insurance arrangement system and significantly expand digital activities to acquire new policy holders and gather leads, including expansion into foreign markets or development of a mobile app to report claims.

Complex product made clear and simple

We proposed a transparent insurance configurator, where you won’t get lost and comfortably select the right insurance option. You also don’t have to worry about expiring insurance – the system automatically checks the prolongation dates.

65% of users come from mobile devices and that’s why we have adopted the Mobile First design method. The configurator is tested and fine-tuned for mobile devices.

Carefree golf at all times

Golfer are always in motion. They need to have access to all necessary information whenever something unexpected happens. The client and partner sections are a small, integrated app for administration of insurance policies, benefits (option to display a PDF voucher) or claim reports. We developed a mobile app for better user comfort.

Premium Club Loyalty Program

Part of the online activities expansion was the creation of the Premium Club – a rewards and benefits model for arranging policies according to the policy type or duration. We created the system with maximum automatization on our mind – creation and expiration od codes and coupons or automatically generated PDF vouchers or gift certificates.

Insure anywhere

Thanks to strategic partnerships we have created an embedded IFRAME version of the insurance configurator. This way insurance could be arranged even from external web pages and e-shops. E-commerce was a significant opportunity for new acquisitions, in part due to the benefit program for new policy holders – in the form of discounts for purchased goods.

Despite the complicated situation in 2020 GolfPlan managed to increase its policy holder base and reduce back office administrative costs.

Agáta N.

HCp 12.4, Greensgate Golf Club

"The online process works great, let’s hope I won’t have to report any claim as I wouldn’t want to lose my equipment. However, if it comes to that, the real value of the insurance will show."


Roman J.

HCP 7.4, Golf Resort Olomouc

"Insurance arranged in a couple of minutes, user-friendly website with plenty of insurance options. Online payment, you’re insured straight away and don’t have to go anywhere. Must say I’m happy with that."


Patrik B.

HCP 15.8, Golf Club Hostivař

"I purchased new clubs and a cart and I really welcomed the option to insure them right away. I didn’t know I could insure myself, my clubs and even my new JuCad cart."